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A face-to-face solicitation is by far the most effective method of asking a prospect for a gift. This face-to-face solicitation guide outlines effective steps board members, volunteers, and staff can take to enhance their ask. Preparing for your ask Before you start soliciting your prospect, collect and organize your information. Include the following: Make sure...

As you plan your annual campaign, make sure you develop an annual campaign timeline to share with your staff and appropriate volunteer leadership. Your timeline can be as comprehensive as you see fit for your organization. Below is a shortened version of an annual campaign timeline for a two-month lasting annual campaign. August, 20XX Run...

A comprehensive communications plan that clearly outlines each step of the process and is in sync with your resource development strategies is standard protocol for any well-run nonprofit that seeks to enhance its fundraising efforts. Below is an outline of key elements of a communications plan. Goals What is the purpose of your communication? Audiences...

The case for support spells out the purpose of the philanthropic support you seek. It is your story, and it should make it easy for anyone to see why they should contribute to advancing your cause. It is used to communicate with your stakeholders and serves as your bedrock throughout the campaign.