A comprehensive communications plan that clearly outlines each step of the process and is in sync with your resource development strategies is standard protocol for any well-run nonprofit that seeks to enhance its fundraising efforts. Below is an outline of key elements of a communications plan.
- Goals
What is the purpose of your communication?
- Goals
- Audiences
Who are you trying to reach?
- Audiences
- External
- Internal
- Research
- Strategies
Which audience is receiving what type of message and through which type of channel?
- Strategies
- Messages
- Channels
- Design
What is your theme? What type of collateral materials are needed?
- Design
- Theme and Logo
- Materials
- Implementation
What is the timeline for your communications plan? Who is involved in executing it? What is your budget?
- Implementation
- Timeline
- Budget
- Evaluation and Mid-Course Adjustments
What is working well? What isn’t? What changes need to be made to accomplish your communication goals?
- Evaluation and Mid-Course Adjustments
- Strengths and Weaknesses
- New Approaches
Leave a Reply