The annual campaign is the building block for all fundraising. It serves to establish a base of donors that can serve as an effective device to involve, inform, and bond a constituency to the organization. It can further serve as an instrument that compels accountability to the cause the organization is serving. Here are eight guiding principles for a successful annual campaign:
- Personal face-to-face solicitation is the most efficient and effective form of fundraising.
- 100% board participation is essential.
- Each prospect should be asked to consider giving a specific amount.
- Volunteers are effective if properly trained, supported, and thanked.
- Challenge gifts are effective in both raising donor sights and empowering volunteer solicitors.
- The case for support must be presented clearly and concisely.
- Donor recognition and stewardship are important parts of the fundraising process.
- Individual donors are the greatest source of funds.