It is important to have a clear brand, so your stakeholders, including existing and prospective donors, volunteers, members, and employees know what you do, who you serve, and how your nonprofit is addressing societal issues. A communications audit can help you identify areas in which you can strengthen your brand.
A communications audit is a comprehensive evaluation of your organization’s communications activities. The primary reason for conducting a communications audit is to ensure your communications programs are strategic and consistent, and as a result, more effective.
For the audit, we first review your strategic plan or marketing plan to gain a deeper understanding of your goals and objectives and how they relate directly to your current communications activities. Then, we examine your marketing materials and messaging, including but not limited to:
- Newsletters
- Brochures
- Pledge Cards
- Presentations
- Infographics
- Annual Reports
- Videos
- Website
- Social Media (LinkedIn, Facebook, Twitter, Instagram)
- Press Releases
- Phone Scripts
- Advertisement (print, online, radio, TV)
We are using a rating system based on consistency, clarity, and overall quality of each of your marketing materials and messaging. After the review is completed, we present you with a report of our findings and provide you with recommendations to help you be more effective with your communications programs and enhance your brand.
Because the audit focuses on communications, it can be completed typically in three weeks, allowing you to quickly begin using the recommendations. At Dogwood Philanthropy Group it is our goal that your nonprofit has a single voice with a clear and consistent message that inspires donors to give.